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Video appears in paper magazines
Magazine publishers are beginning to experiment with new technologies.
The first-ever video advertisement will be published in a traditional paper magazine in September.The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
BBC News
Video appears in paper magazines
Magazine publishers are beginning to experiment with new technologies.
The first-ever video advertisement will be published in a traditional paper magazine in September.The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
BBC News
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