Microsoft Offers Cash To Use Its Search Engine
Microsoft plans to entice advertisers and users of its search engine with savings on online purchases on a site called Live Search cashback.
Microsoft unveiled plans Wednesday to entice advertisers and users of its search engine with cash-back savings on online purchases, launching a site called Live Search cashback.
The new site is ostensibly a product search site, but any of the products found by using Live Search cashback can be bought for a certain percentage off even the cheapest price that comes up from a variety of stores participating in the promotion. Advertisers, meanwhile, will only pay per purchase, not per click.
Microsoft has been looking for ways to increase its share of the Web search and advertising market dominated by Google. It recently backed out of a $40-billion-plus acquisition bid for Yahoo, though talks are reported to be underway to buy or partner with Yahoo's search and Web advertising businesses. Top Microsoft search and ad exec Satya Nadella is expected to lay out Live Search cashback and other Microsoft search plans later on Wednesday at Microsoft's annual advertiser conference. Read Full story
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